The late 1970s and 1980s saw the rise of the mainstream consumer group, marking the arrival of the "Aesthetic Era" and the "Auspicious Era." In this context, consumption upgrade can be understood as: accurately targeting the audience, making consumers willing to pay a higher premium, and cultivating customer loyalty. The era of not being able to afford packaging is over; now, the era of attracting younger consumers and cultivating fans through visual packaging design has arrived.
Paying attention to personalized brand packaging design is highly beneficial for enterprises to participate in market competition. It not only has a powerful advertising effect, but also makes it easier to achieve sales promotion by catering to the new generation of consumers. More importantly, it can showcase the brand image of enterprises and can even become a reflection of the cultural level of a country.
Packaging design should use recyclable and recycled materials as much as possible, such as recycled paper, recycled glass, and recycled plastic. The design needs to consider whether the packaging materials are recyclable, whether recycling is valuable, and recycling treatment measures, so as to achieve full utilization of materials, resources and energy.
Product packaging design is the best form of advertising; products must communicate with consumers through packaging. At this point, whether the packaging is novel or old, personalization is particularly important.
YINLING's fruit packaging uses recyclable PET material, is food-grade, high-quality, thickened, transparent, and convenient for transportation, effectively preventing fruit spoilage.
Meanwhile, under the current trend of consumption upgrading, people are no longer price-sensitive, but rather pursue higher quality and emotional experiences. They are more willing to pay for brand premiums and personalized packaging designs that are full of emotion and cultural connotations, because this is a market consumption era dominated by differentiated demands.
